Emails that land in the GMAIL spam folder are unpredictable. Sometimes they do get in there, sometimes they don’t. But, one of the simple tricks to prevent emails from landing in your spam folder is to ensure that you have the email address added in your GMAIL CONTACTS.

With Gmail, you can prevent this from happening by adding EMAIL FILTERS. This will help you to explicitly make a sender, or even with just the use of keywords to put filtered emails to your INBOX.

To do this, start by logging in to your GMAIL account > click the GEAR icon at the top right > then SETTINGS.

On the SETTINGS page, go to the FILTERS AND BLOCKED ADDRESSES tab then click CREATE NEW FILTER.

Now, let’s force GMAIL to not mark emails coming from [YOUR EMAIL ADDRESS] as SPAM. Let’s create a filter by setting [YOUR EMAIL ADDRESS] in the FROM field then proceed by clicking the CREATE FILTER WITH THIS SEARCH link.

Setup your filter upon your discretion but make sure to tick both the NEVER SEND IT TO SPAM and ALSO APPLY FILTER TO MATCHING MESSAGES check boxes. Click the CREATE FILTER button once you’re done.

Google implemented some security updates on their end over the past several weeks. We cannot modify anything on our side to ensure delivery, nor can we control delivery once messages leave our systems and are marked delivered by the receiving domain.